Estb. 1882

University of the Punjab

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PU faculty member honored
PU faculty member honored


LAHORE: (Saturday, September 10, 2016): Punjab University Institute of Business Administration (IBA)’s Assistant Professor Dr Humaira Asad presented her research paper in South Asian International Conference (SAICON) on “Impact of Perceived Store Environment on Impulse Buying Behavior: Mediating Role of Shopping Enjoyment and Moderating Role of Hedonic Shopping Motives” and got best paper award.